- OUR METHOD
A process built to grow your business
- The process
We take you from first conversation to lasting growth
01
Discovery and commercial brief
We begin with a structured discovery session, covering your commercial objectives, your customers, your current online position, and the results you need from the new website. We turn this into a written project brief that both sides agree before any further work begins.
02
Strategy and architecture
We design the commercial logic of the site before any visual work begins. This covers content hierarchy, conversion routes, search and discovery strategy, and the measurement plan we will report against after launch.
03
Design and prototype
Our designers build the visual identity of the site from the strategy and brief. We produce review-ready desktop and mobile prototypes for every important page, so you can see and shape the design before development starts.
04
Development and integration
We build the approved design in WordPress, and in WooCommerce where an online store is needed. We integrate forms, payments, analytics and any required third party services. Every page is built to load quickly, stay accessible and support search visibility.
05
Launch and quality review
Before going live we review the site across desktop, tablet and mobile, and against accessibility, security and performance standards. Your project lead supervises the launch, with a rollback ready if it is needed.
06
Ongoing growth and optimisation
Once live, the site enters its growth phase. We monitor performance against the original commercial objectives, run regular improvements, and report on results every month. The site keeps improving long after launch.
UK
A United Kingdom based team
- In detail
Week by week, from kickoff to launch
Indicative timeline for a standard Growth Website engagement. Larger or ecommerce-heavy projects extend the build and launch stages accordingly.
Week 1
Discovery and brief
We run a kickoff call, a brand questionnaire, a competitor audit and a goal-setting workshop. We capture the commercial objectives, brand position, target audiences and success measures in a written project brief, which we sign off before any further work begins.
Week 2
Strategy and content architecture
We build the strategic foundation of the site, including the sitemap, content hierarchy, conversion routes, search strategy and measurement plan. You receive a clear architecture document to review before design begins.
Week 3-4
Visual design and prototype
Our designers build the visual identity of the site. You receive review-ready desktop and mobile prototypes for every priority page, with two rounds of refinement included.
Week 4-7
Development and integration
We build the approved design in WordPress, integrating forms, payments, analytics, content management and any required third party services. We build on a staging environment, so you can review progress at any time.
Week 8
Quality review and launch
We run a full quality review across desktop, tablet and mobile, covering accessibility, performance, security and content accuracy. After your final approval, we launch the site on production hosting, supervised by your project lead.
Ongoing
Growth and optimisation
After launch, your site enters its growth phase. We monitor performance against the commercial objectives, run continuous improvements, and report on results each month. A senior team member stays your single point of contact for the life of the engagement.