- PAID ADVERTISING
Paid campaigns measured in enquiries , not clicks
We plan and manage paid campaigns across Google Ads and paid social, built around a clear cost per enquiry. We focus your budget on the searches and audiences most likely to become customers, and we report on exactly what every pound returns.
Paid advertising can produce enquiries quickly, but only when it is managed with discipline. Budget is easily wasted on broad keywords, the wrong audiences, or clicks that never turn into customers. We treat paid campaigns as a commercial investment with a clear target cost per enquiry. We begin by understanding what a customer is worth to your business, then build campaigns across Google Ads and paid social that concentrate spend on the searches and audiences most likely to convert. Landing pages and tracking are set up so that every click is followed through to the enquiry it produces. From there we manage the campaigns continuously, cutting what does not work, scaling what does, and reporting each month on the enquiries generated and the return on your spend. Paid advertising works alongside your search and content programme, giving you fast visibility while your longer-term ranking gains build.
- What it is
Paid advertising that pays its way
How we run your campaigns
We agree what a customer is worth and what a sensible cost per enquiry looks like, then set a budget and targets the campaigns are held to.
Goals and budget
01
We build campaigns across Google Ads and paid social, with focused targeting, strong ad copy, and landing pages and tracking set up to capture every enquiry.
Campaign build
02
We manage your campaigns continuously, cutting wasted spend, refining targeting and bids, and scaling what produces the best return.
Management and optimisation
03
Each month you receive a clear report on the enquiries generated and the return on your spend, with the plan for the month ahead agreed together.
Reporting and review
04
Why choose MAXIION for paid advertising
- Measured against real enquiries. We manage every campaign to a clear cost per enquiry, not clicks or impressions, so your budget is judged on the business it brings in.
- Your budget, spent with care. We concentrate spend on the searches and audiences most likely to convert, and we cut what does not work quickly, so less of your budget is wasted.
- Paid and organic, working together. We run paid campaigns alongside your search and content work, giving you fast visibility while your long-term rankings build.
- Clear reporting every month. You see exactly what your campaigns produced and what they returned, with full visibility on where your money went.
- START WITH A REVIEW
Want paid advertising that brings in real enquiries?
We will review your goals and your market, then plan campaigns built around a clear cost per enquiry, so your budget works towards customers rather than clicks.