- Growth Websites
When your website needs a redesign, and when it doesn't
Start with the problem, not the design
Signs a redesign is the right call
Some problems are structural, and structural problems rarely respond to small changes. If several of the points below are true, a redesign is usually the sensible route.
• Your site runs on a platform or theme that is no longer supported, or that your team cannot edit without a developer for every small change.
• The structure works against your visitors, so people cannot find your main services and the pages that matter most are buried.
• The site is not responsive, or it breaks on phones, where a large share of your visitors now arrive.
• Your business has moved on, and the services, audience or positioning on the site no longer match what you sell.
• Speed and search visibility are held back by the underlying build, rather than by content you could improve in place.
When the foundations are the problem, patching them tends to cost more over time than replacing them. A redesign lets you put the structure, the platform and the performance right together, with accurate tracking in place from launch so the results are visible.
Signs you do not need one yet
Just as often, the site is sound and the real issue is narrower. These situations usually call for focused work rather than a rebuild.
• Conversion is the weak point on a few key pages, where a clearer message, a stronger call to action and a simpler enquiry form would lift results on their own.
• The design feels tired but still works, so a refresh of the branding, imagery and typography can modernise the look at a fraction of the cost.
• One section is doing the damage, such as a slow product page or a confusing checkout, and it can be improved in isolation.
• Traffic is low rather than wasted, which means the priority is visibility and content, not a new website for the same small audience.
Spending a redesign budget on a site that mainly needs better copy and clearer calls to action is a common and avoidable mistake.
A redesign should solve a problem you can name, not a feeling you cannot shake.
Let the evidence decide
How MAXIION approaches it
- START WITH AN AUDIT